UNIT 18 CTM DMITRY Vladimirov: Planning for Advertising Campaign

Mood board.

I have decided to create my mood board with the extreme sports in order to interest people to purchase the product as the nice looking mood boards influence people a lot to buy the specific products.

Font style.

I have decided to choose this font style for my mood board as the style creates an amasing felling and adds a great feel to the final project.

Colour swatches from Photoshop.

For my colour swatches I have chosen blue colours as I feel that they are the best for the combination of colours. In the same time, it is looking very nice, so i decided to go with this colours.

Budget.

Production Plan.

Mind map.

Script.

I order to create a high quality work, I will have to design a number of things in order to help my actors to produce the highest quality of work,that they possibly can. Therefore, I have came up with 3 similar scripts, which will help them to understand the concept and the idea for the actual commercial, so they could present the highest possible quality of acting. In the same time I have designed huge posters with the actors text, so while they being filmed, there will be a test behind the camera.

This script is focused on the first of my commercials, which is the rugby commercial. It is explains the idea of the professional rugby player is training in order to become more skilled and prepared for a future game. While he is training, he is also drinking the energy drink called "SOFIZ" in order to gain for power and energy to work more. The main idea of his speech is to tell that "You only live once" and you need to take every opportunity which is out there in order to progress in your life.

This script is focused on the second of my commercials, which is the boxing commercial. It is explains the idea of the professional boxer is training in order to become more skilled and prepared for a future game. While he is training, he is also drinking the energy drink called "SOFIZ" in order to gain for power and energy to work more. The main idea of his speech is to tell that "You only live once" and you need to take every opportunity which is out there in order to progress in your life.

This script is focused on the third of my commercials, which is the basketball commercial. It is explains the idea of the professional basketball player is training in order to become more skilled and prepared for a future game. While he is training, he is also drinking the energy drink called "SOFIZ" in order to gain for power and energy to work more. The main idea of his speech is to tell that "You only live once" and you need to take every opportunity which is out there in order to progress in your life.

Recce Sheet.

Now I would like to talk about the equipment I am planing of using.

Camera - Canon 7D DSLR + Battery.

Those images shows the camera Canon 7D DSLR which we have been using nearly at all the time to take those amazing shots. This camera allowed us to take different shots with the use of different lenses.

32GB Compact flash card.

This flash card was always in our Canon 7D DSLR camera where the all footage have been saved. After every time we done our photoshoot, we would have to transfer the data to our laptops.

Canon 50 mm f/1.8 mf/af.

This lens is giving you a normal human eye effect. Therefore, I have been using this lens for nearly every shot I have done. There are some pictures to show those shots:

Canon 18-55mm zoom f/3.5-5.6 mf/af.

I have used those lens to make some wide shots. Therefore, I haven't use it for a lot of my shots, but there were some shots there this lens was essential. There are some examples of it:

Tripod - Velbon DV6000 + carry bag.

The tripod is essential part of equipment as well as camera, because tripod allowed me to steady and focus our camera so the footage will be high quality. Therefore we have made sure that we use it at all the time as the camera will not pick the high quality picture as long as it is focused and ready. There a plenty of different shots that have been done with this part of equipment.

Canon camera bag.

Camera bad is essential equipment, because it protects camera in case it falls. Therefore, we have used this bad at all the time during while I have transporting the equipment from different locations.

KIT-N15-DRIVE - Ianiro Gulliver Lighting Kit

Light kit is really important peace of equipment, which is useful in dark rooms, where you can make professional lightings. I had to use it at all the time, as the actors faces were covered in shadows, but my pictures were requiring a high level of light so it is easier to edit those pictures in the future.

Risk assessment.

In order to protect my actors and the people that have been helping out, I have done the risk assessment which shows the main hazards that could happen during the photographic shot and they have to be careful and aware of them. Therefore, I have included the top 5 hazards that I would want to be aware of.

This risk assessment have helped us a lot in the way that when we have been going outside to do some shots, the risk assessment were reminding of what shouldn't we do and how to use the equipment. In the same time, it provided many models and photographers from every harm you could possibly get by using those equipments.

In the same time I have thought about the Key Grid and this chart made my shooting schedule a little easier.

Actual bottles design.

As I have decided on advertising the drink, therefore the drink design is crucial for a successful advertising campaign as people would like to buy a drink which is designed well and presented to them appropriately. Therefore, I have focused on making the product look great, so the advertising campaign will be more powerful, than I have been planing. This is the final sketches of the product that I will be advertising in the campaign.

Those 4 bottles are the sketches of the products that I am planing to do. There are 4 different flavours which will be in the bottles for this drink. The ideas from the bottles came from the fizzy drink called

"MOJO". Their bottles design have given me some ideas of how I want my product to look. In the main advertising

Packaging of the bottles.

There are a number of things I would like to talk about the product we have decided to advertise. The general idea is to advertise the product, through the energetic type of advertisement. This means that the advertisement will be scary, fast, with a huge variety of shots. Therefore, I have decided to create the commercial which advertises the different sports like Rugby, Basketball and Boxing, as I think those sports are very violent, with a huge number of action and the health hazards. Therefore, professional players do drink my product to keep them on track and ready for the next fight/game.

The actual story of the commercial is very similar to each other, as it carries the same idea, which is the player/professional is preparing for an important match by working out in the gym, running and training as much as possible and while they are doing that, he is drinking the actual product and representing the drink and the actual design. Then,each one of them is getting an injury, during the game. This injury makes him very weak, but the drink keeps him motivating. He goes through this injury with a medical help. After some time he is continues with training and with the life he had before.

Treatment:

Working title: Advertising for a "Energy Drink"

Location: Kent college main pitch, Kent college Media Room.

Duration: (Roughly) 00.45.00 - 01.00.00

Film synopsis: There are a number of things I would like to talk about the product we have decided to advertise. The general idea is to advertise the product, through the energetic type of advertisement. This means that the advertisement will be scary, fast, with a huge variety of shots. Therefore, I have decided to create the commercial which advertises the different sports like Rugby, Basketball and Boxing, as I think those sports are very violent, with a huge number of action and the health hazards. Therefore, professional players do drink my product to keep them on track and ready for the next fight/game.

Acters:
Dmitry Kishkis
Dmitry Vladimirov

The target audience: Mass Market

Sound behind: "Judgement"Iconoclast - CMX

Storyboards.

Rugby.