Treatment:
Working title: Advertising for a "Energy Drink"
Location: Kent college main pitch, Kent college Media Room.
Duration: (Roughly) 00.45.00 - 01.00.00
Film synopsis: There are a number of things I would like to talk about the product we have decided to advertise. The general idea is to advertise the product, through the energetic type of advertisement. This means that the advertisement will be scary, fast, with a huge variety of shots. Therefore, I have decided to create the commercial which advertises the different sports like Rugby, Basketball and Boxing, as I think those sports are very violent, with a huge number of action and the health hazards. Therefore, professional players do drink my product to keep them on track and ready for the next fight/game.
Acters:
Dmitry Kishkis
Dmitry Vladimirov
The target audience: Mass Market
Sound behind: "Judgement"Iconoclast - CMX
Presentation to the client.
This presentation was created in order to show the main Ideas of the commercial to the client and to gain some feedback which will be used to change my rough edit which will hopefully improve the quality of the final product.
Campaign message
Working title: Advertising for a "Energy Drink"
Location: Kent college main pitch, Kent college Media Room.
Duration: (Roughly) 00.45.00 - 01.00.00
Film synopsis: There are a number of things I would like to talk about the product we have decided to advertise. The general idea is to advertise the product, through the energetic type of advertisement. This means that the advertisement will be scary, fast, with a huge variety of shots. Therefore, I have decided to create the commercial which advertises the different sports like Rugby, Basketball and Boxing, as I think those sports are very violent, with a huge number of action and the health hazards. Therefore, professional players do drink my product to keep them on track and ready for the next fight/game.
The actual story of the commercial is very similar to each other, as it carries the same idea, which is the player/professional is preparing for an important match by working out in the gym, running and training as much as possible and while they are doing that, he is drinking the actual product and representing the drink and the actual design. Then,each one of them is getting an injury, during the game. This injury makes him very weak, but the drink keeps him motivating. He goes through this injury with a medical help. After some time he is continues with training and with the life he had before.
Acters:
Dmitry Kishkis
Dmitry Vladimirov
The target audience: Mass Market
Sound behind: "Judgement"Iconoclast - CMX
Budget.
This presentation was created in order to show the main Ideas of the commercial to the client and to gain some feedback which will be used to change my rough edit which will hopefully improve the quality of the final product.
Campaign message
There are a number of things I would like to talk about the product we have decided to advertise. The general idea is to advertise the product, through the energetic type of advertisement. This means that the advertisement will be scary, fast, with a huge variety of shots. Therefore, I have decided to create the commercial which advertises the different sports like Rugby, Basketball and Boxing, as I think those sports are very violent, with a huge number of action and the health hazards. Therefore, professional players do drink my product to keep them on track and ready for the next fight/game.
The actual story of the commercial is very similar to each other, as it carries the same idea, which is the player/professional is preparing for an important match by working out in the gym, running and training as much as possible and while they are doing that, he is drinking the actual product and representing the drink and the actual design. Then,each one of them is getting an injury, during the game. This injury makes him very weak, but the drink keeps him motivating. He goes through this injury with a medical help. After some time he is continues with training and with the life he had before.
Unique Selling Point ( USP )
The unique selling proposition (USP) or unique selling point is a marketing concept first proposed as a theory to explain a pattern in successful advertising campaigns of the early 1940s. The USP states that such campaigns made unique propositions to customers that convinced them to switch brands. The USP states that such campaigns made unique propositions to customers that convinced them to switch brands. The term was developed by television advertising pioneer Rosser Reeves of Ted Bates & Company. Theodore Levitt, a professor at Harvard Business School, suggested that, "Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage."The term has been used to describe one's "personal brand" in the marketplace.Today, the term is used in other fields or just casually to refer to any aspect of an object that differentiates it from similar objects.
( This information have been taken from this website: http://en.wikipedia.org/wiki/Unique_selling_proposition )
The reason for customers to buy the product is that the product that I am offering is a very high quality product that is created with the highest quality ingredients as possible. Unfortunately, drink market is the very competitive nowadays, therefore I would like differentiate myself from others by offering the highest quality as possible. Therefore, in order for people to remember the product, I have decided to focus on the taste of the product and on the design ( as I have already spoken about).
Therefore, my design is a very attractive for a customer as my primary research is showing that more than half of the people are voting for this product.
Target audience.
A target audience can be formed of people of a certain age group, gender, marital status, etc., e.g. teenagers, females, single people, etc. A combination of factors, e.g. men aged 20–30 is a common target audience. Other groups, although not the main focus, may also be interested. Discovering the appropriate target market and determining the target audience is one of the most important activities in marketing management. Perhaps the biggest mistake it's possible to make in targeting is trying to reach everybody and ending up appealing to no-one.
( this information have been taken from this website: http://en.wikipedia.org/wiki/Target_audience)
This commercial is focused on a mass market as other the years, Coca Cola was proposing the Christmas dinner where everyone in the family drinks " Coke" instead of alcoholic drinks. On the other hand, Coca Cola was a drink not just for a celebration purpose, focused on Cristmas. There are a huge amount of different campaigns, that shows that Coke is a normal drink which could be bought during a normal day.
The filming began in March, and it took 4 weeks to plan the actual advertising campaign, 4 days to film all the material which have to be filmed for this campaign and 2 days for post production.
Script.
I order to create a high quality work, I will have to design a number of things in order to help my actors to produce the highest quality of work,that they possibly can. Therefore, I have came up with 3 similar scripts, which will help them to understand the concept and the idea for the actual commercial, so they could present the highest possible quality of acting. In the same time I have designed huge posters with the actors text, so while they being filmed, there will be a test behind the camera.
This script is focused on the first of my commercials, which is the rugby commercial. It is explains the idea of the professional rugby player is training in order to become more skilled and prepared for a future game. While he is training, he is also drinking the energy drink called "SOFIZ" in order to gain for power and energy to work more. The main idea of his speech is to tell that "You only live once" and you need to take every opportunity which is out there in order to progress in your life.
This script is focused on the second of my commercials, which is the boxing commercial. It is explains the idea of the professional boxer is training in order to become more skilled and prepared for a future game. While he is training, he is also drinking the energy drink called "SOFIZ" in order to gain for power and energy to work more. The main idea of his speech is to tell that "You only live once" and you need to take every opportunity which is out there in order to progress in your life.
This script is focused on the third of my commercials, which is the basketball commercial. It is explains the idea of the professional basketball player is training in order to become more skilled and prepared for a future game. While he is training, he is also drinking the energy drink called "SOFIZ" in order to gain for power and energy to work more. The main idea of his speech is to tell that "You only live once" and you need to take every opportunity which is out there in order to progress in your life.
Recce Sheet.
Now I would like to talk about the equipment I am planing of using.
Camera - Canon 7D DSLR + Battery.
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Those images shows the camera Canon 7D DSLR which we have been using nearly at all the time to take those amazing shots. This camera allowed us to take different shots with the use of different lenses.
32GB Compact flash card.
This flash card was always in our Canon 7D DSLR camera where the all footage have been saved. After every time we done our photoshoot, we would have to transfer the data to our laptops.
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This lens is giving you a normal human eye effect. Therefore, I have been using this lens for nearly every shot I have done. There are some pictures to show those shots:
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I have used those lens to make some wide shots. Therefore, I haven't use it for a lot of my shots, but there were some shots there this lens was essential. There are some examples of it:
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The tripod is essential part of equipment as well as camera, because tripod allowed me to steady and focus our camera so the footage will be high quality. Therefore we have made sure that we use it at all the time as the camera will not pick the high quality picture as long as it is focused and ready. There a plenty of different shots that have been done with this part of equipment.
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Camera bad is essential equipment, because it protects camera in case it falls. Therefore, we have used this bad at all the time during while I have transporting the equipment from different locations.
KIT-N15-DRIVE - Ianiro Gulliver Lighting Kit
In the same time I have thought about the Key Grid and this chart made my shooting schedule a little easier.
Questionnaire.
I have done the online questionnaire in order to understand if people do like the product.
This is this link : http://ctmdmitry.blogspot.co.uk/
And this is the sample of the responses that I have received.
Research for Copyright.
There are 2 main companies that are looking after the right of the enables composers, recording artists, musicians and other creatives to be recognised and paid for their work. If someone is thinking on using the products that are copyrighted, the owners will have to be informed, reported and paid for the use of that track. Those 2 companies are:
BBFC
( This information have been taken from this website: http://en.wikipedia.org/wiki/British_Board_of_Film_Classification#Mobile_Operators)
Ofcom.
Canon 50 mm f/1.8 mf/af.
This lens is giving you a normal human eye effect. Therefore, I have been using this lens for nearly every shot I have done. There are some pictures to show those shots:
Canon 18-55mm zoom f/3.5-5.6 mf/af.
Tripod - Velbon DV6000 + carry bag.
The tripod is essential part of equipment as well as camera, because tripod allowed me to steady and focus our camera so the footage will be high quality. Therefore we have made sure that we use it at all the time as the camera will not pick the high quality picture as long as it is focused and ready. There a plenty of different shots that have been done with this part of equipment.
Canon camera bag.
Camera bad is essential equipment, because it protects camera in case it falls. Therefore, we have used this bad at all the time during while I have transporting the equipment from different locations.
KIT-N15-DRIVE - Ianiro Gulliver Lighting Kit .jpeg)
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Light kit is really important peace of equipment, which is useful in dark rooms, where you can make professional lightings. I had to use it at all the time, as the actors faces were covered in shadows, but my pictures were requiring a high level of light so it is easier to edit those pictures in the future.
Risk assessment.
In order to protect my actors and the people that have been helping out, I have done the risk assessment which shows the main hazards that could happen during the photographic shot and they have to be careful and aware of them. Therefore, I have included the top 5 hazards that I would want to be aware of.
This risk assessment have helped us a lot in the way that when we have been going outside to do some shots, the risk assessment were reminding of what shouldn't we do and how to use the equipment. In the same time, it provided many models and photographers from every harm you could possibly get by using those equipments.
In the same time I have thought about the Key Grid and this chart made my shooting schedule a little easier.
Questionnaire.
This is this link : http://ctmdmitry.blogspot.co.uk/
And this is the sample of the responses that I have received.
There are 2 main companies that are looking after the right of the enables composers, recording artists, musicians and other creatives to be recognised and paid for their work. If someone is thinking on using the products that are copyrighted, the owners will have to be informed, reported and paid for the use of that track. Those 2 companies are:
BBFC
The British Board of Film Classification (BBFC), before 1985 known as British Board of Film Censors, is a non-governmental organization, founded by the film industry in 1912 and responsible for the national classification and censorship of films within the United Kingdom.[1] It has a statutory requirement to classify videos, DVDs and, to a lesser extent, some video games under the Video Recordings Act 2010.[2]
Ofcom.
The Office of Communications (Welsh: Y Swyddfa Gyfathrebiadau), commonly known as Ofcom, is the government-approved regulatory and competition authority for the broadcasting, telecommunications and postalindustries of the United Kingdom.
Ofcom has wide-ranging powers across the television, radio, telecoms and postal sectors. It has a statutory duty to represent the interests of citizens and consumers by promoting competition and protecting the public from harmful or offensive material.[2][3] Some of the main areas Ofcom presides over are licensing, research, codes and policies, complaints, competition and protecting the radio spectrum from abuse.
The regulator was initially established by the Office of Communications Act 2002 and received its full authority from the Communications Act 2003.[1]
(This information have been taken from this website: http://en.wikipedia.org/wiki/Ofcom)
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